By Kohen Zain
The cannabis industry has witnessed exponential growth over the recent years, and the market is getting competitive every day. As a cannabis business owner, it is vital to offer a unique customer experience to stay ahead of your competitors. As more cannabis dispensaries saturate the market, exceptional customer experience is what keeps customers coming back for more, and distinguishing your business from the rest will leave you standing in the long haul. Let’s discuss some ways to make your cannabis dispensary stand out.
Define your target audience
The fact remains, your cannabis business cannot be everything for everyone. Therefore you need your ideal customer or consumer so that you can effectively market your cannabis products to them. You can set apart a large target audience into smaller submarkets through market segmentation depending on their interests and needs. That helps you to create targeted marketing campaigns to create deep connections with your customers. Marketing your cannabis dispensary can be challenging because cannabis marketing comes with very stringent regulations.
Cultivate your brand
You cannot underestimate the power of a finely tuned brand, especially in a saturated market like the cannabis dispensaries sector. You need to create a strong brand that resonates with your customers such that anytime they need cannabis products, they automatically know where to get them. A brand is a lot more than a logo, name, and product offerings. Cultivate a unique brand story that tells consumers what inspires you to do what you do and why they should pick your dispensary over the other one.
Make use of all marketing options.
The cannabis market is in its infancy as more cannabis research and studies are underway. Many states have enforced strict cannabis marketing regulations based on not appealing to children and not using overt cannabis symbols. According to cannabis marketing data experts, the best way to do it is to establish your marketing around search engine optimization. Create content that educates consumers more about cannabis. You should also use google my business and yelp listings to optimize your cannabis dispensary’s visibility. You need to ensure all your online marketplaces are up to date and well optimized.
Design your dispensary around customer experience
Just as you are targeting branding and online marketing, the design of your dispensary should also speak more about your brand. Throwing together a retail space without considering customer experience will negatively impact all the hard work you put into the other marketing areas.
The proper display of your cannabis products, dispensary technology, and merchandising strategy can help you provide shopping experiences that match customers’ needs. For example, a self-serve touchscreen and express checkout service can attract customers who know what they want and don’t want to wait in lines.
Give customers more than just cannabis products.
Offer your customers more than just cannabis products. Think about exponential education events about cannabis use, vendor pop-ups, cannabis farm tours, especially if you grow your plants on site, and so forth. The extra effort will bring in more returns in terms of loyal customers who love the experience they get shopping from you. Remember that customer experience is what keeps your customers coming back.
